Try to fix kiwibuild_bundle_name_format
The idea here is for global_version to be substituted when the
config file is read, then the remaining string passed through to
kiwi for use as a template. I believe this config file is read
through `kobo.conf.PyConfigParser` and so this should work, as
it claims to support format strings in this way.
Signed-off-by: Adam Williamson <awilliam@redhat.com>