git (post-receive-alternativearch): use unicode for git output
The commit message and diff is stored in `full_change` as a string, via
`read_output()`. This is passed to `TEXT` which is a unicode string.
When a commit message or diff contains non-ascii characters we get:
UnicodeDecodeError: 'ascii' codec can't decode byte ...
Encode git output returned from `read_output()` as a unicode string and
define `full_change` as unicode for completeness.
Fixes #6040.